About this document

MBA Consumer Behavior Course Overview by Vishal Nandwana is a document available to read on EtoBox.

This document provides details about the MBA course on Consumer Behavior offered at TAPMI School of Business from July 2019 to November 2020. The course will be taught over 29 sessions by Dr. Smita Sharma and aims to develop an understanding of consumer decision making and the influence of external factors. It will cover topics such as consumer motivation, perception, learning, decision making, and the impact of culture and social factors. Students will be evaluated through exams, projects, quizzes, and cla

Author

Vishal Nandwana

Language

EN