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Marketing Management Insights by Kotler by Karan S. Thakur is a document available to read on EtoBox.

What is Marketing Management Insights by Kotler about?

This document summarizes key concepts from the book "Marketing Management" by Philip Kotler and Kevin Lane Keller. It discusses definitions of marketing, the scope of what can be marketed, who engages in marketing, and how digital technologies and business environment changes are impacting marketing. Some core marketing concepts covered include customer needs, target markets, marketing offerings, brands, value, satisfaction and the marketing environment. It also outlines shifts occurring in marketing manage

Author

Karan S. Thakur

Language

EN