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Social Marketing Plan Development Steps by Sergio Estrada is a document available to read on EtoBox.

What is Social Marketing Plan Development Steps about?

This document discusses place, or distribution channels, in social marketing. It defines place as making the desired behavior convenient and pleasant to perform. It then provides 10 steps for developing an effective place strategy, such as making the location closer to the target market, extending hours, and working with existing distribution channels. Finally, it discusses managing distribution channels and some guiding principles, like choosing channels that efficiently reach program goals and satisfy end

Author

Sergio Estrada

Language

EN