Can I read Technological Innovations in Interactive Marketing: Enhancing Customer Experience at the New Retail Age on EtoBox?

Technological Innovations in Interactive Marketing: Enhancing Customer Experience at the New Retail Age by Sahil Singh Jasrotia is a book available to read on EtoBox.

What is Technological Innovations in Interactive Marketing: Enhancing Customer Experience at the New Retail Age about?

Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world.This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sectionscover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline

Author

Sahil Singh Jasrotia

Publisher

Springer International Publishing AG

Published

2023

Language

EN

ISBN

9783031149603

Subjects

Marketing, Business, Design