About this document
Customer Intentions in Digital Banking by sats.1908 is a document available to read on EtoBox.
The article examines factors influencing customer continuance intention (CI) toward the digital banking application ABC of Bank ABC in Indonesia, identifying trust, habit, and price-saving orientation as the main factors. A study with 423 respondents revealed that trust is the most significant factor, particularly among male customers, with the model predicting CI at 71% accuracy. The findings suggest that Bank ABC should enhance security measures and consider customer satisfaction strategies to retain user
- Author
- sats.1908
- Language
- EN