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Marketing your startup : the Inc. guide to getting customers, gaining traction, and growing your business by Covel, Simona is a nonfiction available to read on EtoBox.

What is Marketing your startup : the Inc. guide to getting customers, gaining traction, and growing your business about?

Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and dont know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video and rocketed to success Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way SoulCycles obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, youll learn to defin

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Author

Covel, Simona

Publisher

AMACOM (American Management Association)

Published

2018

Language

EN

ISBN

9780814439302

Category

nonfiction

Subjects

Management, Business, Marketing