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GoJEK: Diversity and Stereotyping Analysis by Wan Desi YuLiana is a document available to read on EtoBox.

What is GoJEK: Diversity and Stereotyping Analysis about?

GoJEK is an Indonesian startup that provides on-demand transportation and delivery services via motorcycle fleets. While GoJEK engages diversity in its operations, its website underrepresents diversity and promotes some stereotypes. The website features mostly young, male models and artists. It also features women in stereotypical roles related to food, shopping, and healthcare. This inconsistency between GoJEK

Author

Wan Desi YuLiana

Language

EN