About this document
Inditex Group: ZARA by ScribdTranslations is a document available to read on EtoBox.
This document describes the strategy of the Inditex group and its flagship brand Zara. It presents their vertical integration model of the value chain allowing them to design, produce, and distribute new products in just two weeks, compared to several months for their competitors. This strategy relies on flexible local production and optimized logistics.
- Author
- ScribdTranslations
- Language
- EN