About this document

Sarvesh-Final-TYBMS-Black-Book 260224 181819PDF by sonunarad481 is a document available to read on EtoBox.

This project report presents a comparative study of the branding strategies of online food ordering and delivery platforms, specifically Zomato and Swiggy, as part of a Bachelor of Management Studies program. The study aims to analyze customer preferences, marketing mixes, and the benefits of these services, relying on a survey of 104 respondents in Mumbai. The findings are expected to provide insights for both consumers and service providers in the competitive food delivery market.

Author

sonunarad481

Language

EN