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What is MBA Marketing Management Course Overview about?

This document outlines the MBA Marketing Management course offered by the Institut Teknologi Bandung. The course aims to provide students with a fundamental understanding of marketing management processes and develop their knowledge, skills, and sensitivity in business administration required to manage marketing. It will be delivered over 12 weeks through lectures, case studies, and a group marketing plan project. Students will learn about situation analysis, market strategy, segmentation, targeting, positi

Author

Melyastarda Siregar

Language

EN