About this document
Understanding the 4 Ps of Marketing by richardjosolcabelin is a document available to read on EtoBox.
The four Ps of marketing—product, price, place, and promotion—are essential elements in introducing a product or service to the market. They work together to achieve customer satisfaction and meet organizational goals, with each element influencing the others. Additionally, the marketing mix has evolved to include three more Ps: people, process, and physical evidence, reflecting modern marketing needs.
- Author
- richardjosolcabelin
- Language
- EN