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What is Adidas Consumer Needs and Market Strategies about?

Adidas must understand consumer needs and wants to ensure growth. They identify five key consumer benefits - being faster, stronger, smarter, cooler, and more natural. Adidas products are known for their durability and innovative designs. Personality, perception, communication, learning, attitudes, social class, reference groups, family, and culture all influence consumer behavior and should be considered in marketing strategies. Expanding into children

Author

Sadhana Yadav

Language

EN