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Metaverse Interactivity and User Engagement by chateaudelaneige is a document available to read on EtoBox.
What is Metaverse Interactivity and User Engagement about?
This research paper examines the impact of metaverse platform attributes on user engagement using the stimulus-organism-response theory. It identifies key factors such as immersiveness, personalization, and homophily that enhance user engagement, while also exploring the mediating role of parasocial interaction and the moderating effect of self-platform connection. The findings aim to provide insights for organizations to improve their metaverse platforms and enhance user engagement in virtual environments.
- Author
- chateaudelaneige
- Language
- EN