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**__Updated Edition of Bestseller!__****Applying Communication Theory for Professional Life**,by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the**Fourth Edition**of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.**New to the Fourth Edition****All case studies now include specific questions about ethical issues**associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas.**The simulated "Education as Entertainment Theory" includes apps and other new media forms**of educational content, keeping you up-to-date with the latest technology.**Four new case studies**have been added to show you how the theories are tied to recent events. The cases are titled: 1. "You're Fired" 2. "Bad Move" 3. "Million Dollar Manipulation" 4. "The (New) Media Cultu

Who reads Applying communication theory for professional life. 14 : A practical introduction?

Author

Marianne Dainton & Elaine D. Zelley

Publisher

SAGE Publications, Incorporated

Published

2018

Language

EN

ISBN

9781506315478

Category

business

Subjects

Literary Fiction, Business, Others

Rating

4.2 / 5 (115 ratings)

Updated

2026-03-14