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About this Business, Management and Accounting article
Evaluating Responses to Celebrity Endorsements Using Projective Techniques by Tantiseneepong, Nisachon; Gorton, Matthew; White, John is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Tantiseneepong, Nisachon; Gorton, Matthew; White, John
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 1352-2752)
- Published
- 2012
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)