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Consumer Behavior in Smartphone Market by Saima Hussain is a document available to read on EtoBox.

What is Consumer Behavior in Smartphone Market about?

This document is a thesis submitted to Waseda University in 2012 titled "Consumer Behavior on Smartphone". It examines consumer behavior related to smartphones through a literature review on consumer behavior models and theories. It then describes the research methodology used, which included factor analysis, cluster analysis, ANOVA and discriminant analysis of survey data. The results of these analyses are also presented.

Author

Saima Hussain

Language

EN