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About this Computer Science article
How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi by Luo, Zhimei (author);Guo, Jinyuan (author);Benitez, Jose (author);Scaringella, Laurent (author);Lin, Jiabao (author) is a Computer Science article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Computer Science.
- Author
- Luo, Zhimei (author);Guo, Jinyuan (author);Benitez, Jose (author);Scaringella, Laurent (author);Lin, Jiabao (author)
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0167-9236)
- Published
- 2024
- Field
- Computer Science (Social Sciences)