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Understanding Marketing Mix Tools by REHANRAJ is a document available to read on EtoBox.

What is Understanding Marketing Mix Tools about?

The document defines key elements of marketing mix, which are often known as the "four Ps": product, price, promotion, and place (distribution). It provides details on each of these elements, including how products go through life cycles and how price, promotion, and place/distribution are determined and implemented. For services, the four Ps are sometimes expanded to the "seven Ps" to also account for process, people, physical environment. Other frameworks have also been proposed such as the "four Cs".

Author

REHANRAJ

Language

EN