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All Customers Are Irrational : Understanding What They Think, What They Feel, and What Keeps Them Coming Back by William J. Cusick is a business book available to read on EtoBox.

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As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What’s more, customers aren’t able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the sub­con

Who reads All Customers Are Irrational : Understanding What They Think, What They Feel, and What Keeps Them Coming Back?

Author

William J. Cusick

Publisher

AMACOM Books

Published

2020

Language

EN

ISBN

9780814414224

Category

business

Subjects

Marketing, Management, Business & Economics

Updated

2026-03-25