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What is Neuro Hospitality: Enhancing Guest Experience about?

This research explores the concept of Neuro Hospitality, which utilizes neuroscience insights to enhance guest experiences in hotels and tourism. Through a structured questionnaire and factor analysis, five key dimensions were identified that influence guest satisfaction and loyalty: Sensory & Emotional Immersion, Surprise & Digital Engagement, Smart Comfort, Experiential Novelty & Memory, and Cultural & Emotional Triggers. The findings suggest that integrating neurological principles into hospitality desig

Author

Vujjini Giri babu

Language

EN