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This research paper defines conscientious corporate branding (CCB) and develops a framework for B2B firms to build and manage a CCB amid rising stakeholder awareness of social and environmental issues. The framework incorporates dimensions such as purpose, ethics, stakeholder co-creation, sustainability, and corporate social responsibility (CSR). The study emphasizes the need for further research to validate the framework and highlights the importance of integrating ethical practices into business strategie

Author

testk.testk9

Language

EN