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What is Enhancing Financial Client Segmentation about?

The document discusses how financial services companies can improve customer segmentation through the use of big data and the Internet of Things (IoT). It outlines two main types of customer segmentation used - data-based segmentation which uses behavioral customer data from various sources, and value-based segmentation which segments customers based on their budget and investment levels. The integration of IoT and big data allows for more precise and personalized customer segmentation compared to tradition

Author

Shivam Yadav

Language

EN