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Parle-G: Rural Marketing Strategies by Zoeb Eisa is a document available to read on EtoBox.

What is Parle-G: Rural Marketing Strategies about?

Parle-G is a popular biscuit brand in India, especially in rural areas where it has about 60-65% market penetration. It targets lower income consumers and focuses on rural marketing and distribution. Parle-G uses a market penetration strategy with low prices and good quality to generate high sales volumes. It has the most extensive distribution network of any biscuit company in India, reaching over 4,25,000 retail outlets across the country. This wide availability at an affordable price has allowed Parle-G

Author

Zoeb Eisa

Language

EN