About this document
Multilac Campaign Overview and Insights by Kusal Jayawardena is a document available to read on EtoBox.
The document discusses promotional campaigns conducted by three paint companies: Dulux, Multilac, and Asian Paint. For each company, it provides an introduction to the company, describes a campaign they conducted including target market and marketing objectives, lists the integrated marketing communication tools used in the campaign, and summarizes the results. It finds that Dulux promoted a new app to help customers visualize paint colors, Multilac introduced a new 3-in-1 waterproof paint, and Asian Paint
- Author
- Kusal Jayawardena
- Language
- EN