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What is Consumer Attitude Formation & Change about?

This document discusses consumer attitude formation and change. It defines attitudes as learned predispositions to respond consistently in a favorable or unfavorable way. Attitudes have cognitive, affective, and behavioral components. The cognitive component involves beliefs and perceptions about an object. The affective component involves feelings toward the object. The behavioral component involves the likelihood of taking a specific action regarding the object. Models for measuring attitudes include the

Author

Krishnakumar Ps

Language

EN