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AI-Driven Personalization in Spotify by Sowraba J n is a document available to read on EtoBox.

What is AI-Driven Personalization in Spotify about?

This case study examines how Spotify utilizes artificial intelligence (AI) to personalize the music streaming experience, enhancing user engagement and satisfaction through features like Discover Weekly and Daily Mix. It highlights key issues such as data privacy, algorithmic bias, and competition while showcasing the effectiveness of AI in driving user retention and maintaining Spotify

Author

Sowraba J n

Language

EN