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International Marketing Strategies Overview by Deepak Daya Matta is a document available to read on EtoBox.

This unit discusses international marketing management. It defines international marketing as marketing carried out across national boundaries involving goods and services directed to consumers in multiple countries. The key aspects covered include: 1. The nature of international marketing is similar to domestic marketing in technical processes like product and pricing, but differs in social processes due to varying human and cultural factors across countries. 2. Companies enter international markets thr

Author

Deepak Daya Matta

Language

EN