Can I read Marketing Communications Overview on EtoBox?
Marketing Communications Overview by Shivanand Bhandarkar is a document available to read on EtoBox.
What is Marketing Communications Overview about?
The document discusses marketing communications and integrated marketing. It covers communication models and steps in developing effective communication. Promotion objectives include informing, persuading, and image creation. The promotional mix includes advertising, direct marketing, personal selling, sales promotion, and public relations. Advertising, personal selling, sales promotion, and publicity are further explained.
- Author
- Shivanand Bhandarkar
- Language
- EN