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Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis; Morgan Brown is a business book available to read on EtoBox.

What is Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success about?

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the commun

Who reads Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success?

Author

Sean Ellis; Morgan Brown

Publisher

The Crown Publishing Group

Published

2017

Language

EN

ISBN

9780451497222

Category

business

Subjects

Marketing, Management, Fiction

Rating

4.36 / 5 (242 ratings)

Updated

2026-03-14