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Influencers by nguyenuyen.lawueh00 is a document available to read on EtoBox.

This study investigates the influence of social media influencers (SMIs) on consumer behavior on Instagram, focusing on the roles of electronic word of mouth (e-WOM), Instagram usage, and SMI credibility. Findings indicate that the credibility of influencers significantly affects followers

Author

nguyenuyen.lawueh00

Language

EN