Can I read Concept Research in Food Product Design and Development on EtoBox?

Concept Research in Food Product Design and Development by Howard R Moskowitz; Sebastiano Porretta; Matthias Silcher; Hollis Ashman is a nonfiction available to read on EtoBox.

What is Concept Research in Food Product Design and Development about?

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept

Who reads Concept Research in Food Product Design and Development?

Author

Howard R Moskowitz; Sebastiano Porretta; Matthias Silcher; Hollis Ashman

Publisher

Wiley-Blackwell

Published

2005

Language

EN

ISBN

9780813824246

Category

nonfiction

Subjects

Science, Technology, Engineering