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Retail Consumer Behavior & Digitalization by thenameisrakeshbankra is a document available to read on EtoBox.
What is Retail Consumer Behavior & Digitalization about?
This research paper examines retail consumer behavior and the impact of digitalization on purchasing decisions. It highlights how technology and globalization are reshaping consumer preferences and shopping habits, particularly in the Bangalore region. The study aims to provide insights for marketers to enhance their strategies by understanding the evolving dynamics of consumer behavior in the digital age.
- Author
- thenameisrakeshbankra
- Language
- EN