About this document
Understanding Impulsive Buying Behavior by ihwanda is a document available to read on EtoBox.
This document discusses impulsive buying and provides tips to avoid it. It begins by defining impulsive buying as unplanned purchases that are difficult to control and accompanied by emotions. It then explains that impulsive buying is driven by a desire to experience pleasure and acquire material goods based on a self-regulation perspective. Several psychological factors that promote impulsive buying are mentioned, including proximity bias, limited information processing, and using purchases to distract fro
- Author
- ihwanda
- Language
- EN