About this document
E-mail Service in Australian Education by Yogesh Patel is a document available to read on EtoBox.
This document discusses a study on how Australian educational institutions use email for overseas marketing and customer service. The study found that less than two-thirds of 212 sampled institutions replied to a simple email asking about fees and entry requirements. Even fewer answered promptly, politely, professionally, and with promotional information. Despite widespread email use, the results highlight issues with using this new marketing and customer service tool. The study provides benchmarks and insi
- Author
- Yogesh Patel
- Language
- EN