About this document
Understanding Customer Value Propositions by pakeya7714 is a document available to read on EtoBox.
This document discusses determining customer and stakeholder value. It asks questions about what customers want from products/services, what they are willing to pay, and how to ensure their support. It also addresses determining what stakeholders value and how their needs may differ from customers. The document introduces a generic value proposition model that defines value as the combination of product/service attributes, image, and relationships, compared to functionality, quality, price, and time. It pro
- Author
- pakeya7714
- Language
- EN