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What is Benetton about?

1) Benetton started in Italy in 1965 and grew to have over 4,000 shops globally by 1987 through a model of vertical disintegration, relying heavily on external subcontractors for manufacturing. 2) By 1987, Benetton was organized into three divisions - wool, cotton, and jeans - with each having its own external production network of over 200 subcontractors. 3) Benetton

Author

Mohit Mehta

Language

EN