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What is Consumer Satisfaction in Turkish Supermarkets about?

This study assessed consumer satisfaction with food retail chains in Turkey. Researchers surveyed 400 consumers in Antalya, Turkey to determine the factors that influence consumer satisfaction with local and national supermarket chains. They identified 30 key factors affecting consumer satisfaction, grouped under 5 main categories. The results showed an overall consumer satisfaction index of 74.9% for supermarket chains, with local chains at 72.8% and national chains higher at 77.8%. Local chains focused mo

Author

Oanh Ngo

Language

EN