Opening book details…
Can I read Consumer Behavior : Building Marketing Strategy on EtoBox?
Consumer Behavior : Building Marketing Strategy by David L Mothersbaugh Associate Professor of Marketing, Delbert I Hawkins Dr is a business book available to read on EtoBox.
What is Consumer Behavior : Building Marketing Strategy about?
**Consumer Behavior: Building Marketing Strategy** builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
Who reads Consumer Behavior : Building Marketing Strategy?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- David L Mothersbaugh Associate Professor of Marketing, Delbert I Hawkins Dr
- Publisher
- McGraw-Hill Education
- Published
- 2015
- Language
- EN
- ISBN
- 9781259232541
- Category
- business
- Subjects
- Business, Marketing, Sales & Marketing
- Rating
- 4.6 / 5 (220 ratings)
- Updated
- 2026-03-14
Other editions & translations
More by David L Mothersbaugh Associate Professor of Marketing, Delbert I Hawkins Dr
Browse all works by David L Mothersbaugh Associate Professor of Marketing, Delbert I Hawkins Dr
Similar books
- Consumer Behavior: Building Marketing Strategy, 12th Edition — Delbert Hawkins; David Mothersbaugh; Roger Best (2013)
- Consumer Behavior and Marketing Strategy — J Paul Peter; Jerry Corrie Olson (2009)
- Consumer Behavior Implications For Marketing Strategy Fifth Edition — DEL I.HAWKINS AND ROGER J.BEST AND KENNETH A.CONEY (1980)
- Consumer Behavior — Hoyer, Wayne D., Macinnis, Deborah J. (2004)
- Consumer Behavior For Dummies® — Laura Lake; Recorded Books, LLC (2009)
- Consumer Behaviour : Implications for Marketing Strategy — Cathy M. Neal; Pascale Quester; Del I. Hawkins (2002)