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What is Brand Awareness of Kerala Kaumudi about?

This document discusses a study on the brand awareness of Kerala Kaumudi newspaper in Thiruvananthapuram city, Kerala, India. It outlines the objectives of studying the brand awareness and reader preferences of various Malayalam dailies. The research methodology includes a descriptive research design using primary and secondary data collected from 250 respondents through simple random sampling. Statistical tools like percentage analysis, chi-square test, and correlation analysis will be used to analyze the

Author

Arun Girish

Language

EN