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Introduction to Marketing Research by Mukesh Kumar Ravi is a document available to read on EtoBox.

What is Introduction to Marketing Research about?

This document provides an overview of marketing research, including its definition, purpose, and processes. Marketing research is defined as the function that links consumers and the public to businesses through the provision of information. It aims to collect and analyze market and customer data to provide accurate insights. There are two main types: problem identification research which explores opportunities and issues, and problem-solving research which addresses specific marketing problems. The key ste

Author

Mukesh Kumar Ravi

Language

EN