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About this Business, Management and Accounting article
Implications of brand communities for rival brands: Negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth by Hickman, Thomas M; Ward, James C is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Hickman, Thomas M; Ward, James C
- Publisher
- Palgrave Publishers Ltd.; Springer Science and Business Media LLC; Palgrave Macmillan Ltd. (ISSN 1350-231X)
- Published
- 2012
- Field
- Business, Management and Accounting (Social Sciences)