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What is Customer Service Thesis: Malacatán Municipality about?

This thesis by Juan José Chang Figueroa examines customer service in the Municipality of Malacatán, San Marcos, highlighting the need for strategic planning to enhance service quality and user satisfaction. It identifies deficiencies in current customer service practices and proposes a manual for developing a strategic plan to improve these services. The research emphasizes the importance of meeting citizen needs and building trust in municipal institutions to foster community development.

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