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Transmedia/Genre : Rethinking Genre in a Multiplatform Culture by Matthew Freeman, Anthony N. Smith is a nonfiction available to read on EtoBox.

What is Transmedia/Genre : Rethinking Genre in a Multiplatform Culture about?

This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture. Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, UK, where he is Research Lead for Film & Media and Course Leader for BA (Hons) Media Communications. He is the author/edi

Who reads Transmedia/Genre : Rethinking Genre in a Multiplatform Culture?

Author

Matthew Freeman, Anthony N. Smith

Publisher

Springer International Publishing Palgrave Macmillan

Published

2023

Language

EN

ISBN

9783031155833

Category

nonfiction

Subjects

Science, Performing Arts, Sociology