About this document
Third World Tourism Marketing Insights is a document available to read on EtoBox.
This document summarizes a study analyzing tourism marketing materials from 12 Third World countries. The study collected over 200 brochures from North American travel agencies promoting destinations in Latin America, the Caribbean, Asia, Africa, and the Pacific Islands. Through an analysis of the visual and verbal content, distinct patterns of imagery across different Third World regions were found. The study uses postcolonial theory as a framework to critically interpret the context of Third World tourism
- Language
- EN