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About this Business, Management and Accounting article
What Do We Know about Trade Promotions? Contributions, Limitations, and Further Research by Poddar, Amit; Donthu, Naveen is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Poddar, Amit; Donthu, Naveen
- Publisher
- Haworth Press Inc; Informa UK (Taylor & Francis); Taylor & Francis; Informa UK Limited (ISSN 1049-6491)
- Published
- 2011
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)