About this document

Consumer Behavior Report by Manahil Abid is a document available to read on EtoBox.

The document presents a project on consumer behavior analysis in the cosmetics industry, submitted by a group of BBA students under the supervision of Prof. Mohtashim Tareen. It includes an examination of consumer usage patterns, preferences, and factors influencing purchasing decisions based on a survey of 30 respondents. Key findings indicate that consumers prioritize product quality and brand reputation, with a significant influence from social media and advertisements.

Author

Manahil Abid

Language

EN