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Keep It Simple. The Impact of Language On Crowdfunding Success by esterdwi685 is a document available to read on EtoBox.
The paper investigates the impact of language, specifically the readability and length of project descriptions, on the success of crowdfunding campaigns in Poland. It finds that both the length and readability of descriptions significantly influence fundraising outcomes, as clearer and more detailed descriptions foster trust and reduce information asymmetry between project authors and potential supporters. The study highlights the importance of effective communication in crowdfunding, suggesting that a comp
- Author
- esterdwi685
- Language
- EN