About this document
Role of Marketing in Business Operations by Phạm Thị Hoà is a document available to read on EtoBox.
The document discusses the role of marketing and how it relates to other business units. It explains that marketing identifies customer demands and uses that information to create profitable products and decide how to distribute and promote them. It also notes that other departments like finance and supply chain provide important support to marketing. Demand information is needed for supply chain planning and HR is important for staffing the marketing department.
- Author
- Phạm Thị Hoà
- Language
- EN