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About this Business, Management and Accounting article
Big Names and Small Price Tags: an Analysis of Celebrity Endorsement on Consumers’ Perceptions of Price, Quality, and Intent to Purchase by Delancy H. S. Bennett; Nwamaka A. Anaza; Yana Andonova is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Delancy H. S. Bennett; Nwamaka A. Anaza; Yana Andonova
- Publisher
- Informa UK Limited
- Published
- 2021
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)