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Can I read Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? on EtoBox?
Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? by Ali Hussain; Muhammad Farrukh Abid; Amjad Shamim; Ding Hooi Ting; Md Abu Toha is a Business, Management and Accounting article available to read on EtoBox.
What is Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? about?
The games as a service model have enabled game developers to reach worldwide audiences and regard games as services rather than products, opening up new avenues to establish value propositions. Freemium–premium gaming models of value co-creation have been studied in the past. Fostering the conversion of free users to premium subscribers and retaining those premium users are critical objectives for premium service providers. It is critical to effectively enable value co-creation through appropriate value propositions when the logic shifts from products to services such as depicted in the service-dominant logic. Since value propositions are the cornerstone of value, they must include insights about the customer's preferences, capabilities, and expectations, which can be gathered through the customer's value co-creation activities. Furthermore, little is known about the value realization that is assessed after using premium gaming services. The current study, which builds on the conceptual foundations of S-D logic, intends to investigate the gaming players' in-game co-creation experiences in the premium gaming setting through value co-creation activities. The model was tested using st
Who reads Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players??
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Ali Hussain; Muhammad Farrukh Abid; Amjad Shamim; Ding Hooi Ting; Md Abu Toha
- Publisher
- Elsevier BV
- Published
- 2023
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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